David Cole
Portfolio
patterlegal.jpg

Trolling Trump

16 Words. 1 Billion impressions.

With one headline at a Harlem train station we trolled the leader of the free world and turned Smirnoff into an overnight viral success. When an NYC commuter posted the ad on Twitter, it quickly took off, making it's way to the front page of Reddit in one day.

The story was picked up by the international media, and was even a segment on CoCo.

2018 Art Directors Club Awards

Silver (OOH - Poster)  Bronze (Craft - Copywriting)

6PyQyEm.jpg
Smirnoff-BC03-M1-2361056-DOMINATION-6.12.17+(1).jpg
Smirnoff-BC03-M1-2361056-DOMINATION-6.12.17+(159).jpg
static1.squarespace.jpg
static1.squarespace.png