David Cole
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Bingeaway

People love to binge watch their favorite shows, but often feel guilty doing it. Amazon's charity program, Amazon Smile, lets shoppers select a charity, to which Amazon will automatically donate a percentage of the shopper's purchases. We proposed connecting Amazon Smile with Amazon Instant Video, to turn a "bad habit" into something that helps needy communities.  

Amazon Bingeaway is a plugin that allows binge watchers to funnel Amazon's dollars to charitable organizations linked to the subject matter of their favorite show. All binge watchers need to do to get Amazon to donate to the charity of their choosing is to watch episodes consecutively, with only short, timed breaks in between shows. 

Copywriter: Eric Kiung

Art Director: David Cole