David Cole

Cheerios _ Neighbors

Hey you! It's been too long!

Cheerios hadn't spoken to the Baby Boomer generation in 10 years. 

Long lasting friendships are a source of happiness and health. We created a spot showing that you need a healthy heart to become old friends, and Cheerios' heart healthy whole grains can help you help you achieve that goal.

Art Director: David Cole

Copywriter: Shanie Black

CD: Devon Hong

Director: Jesper Ericstam