As a part of the Yoplait #MomOn campaign, we set up a hotline for all the unsolicited opinions moms receive on the daily. Yes, it's a real number, but you'll never reach a real human, just an endless labyrinth of phone tree options. Go ahead, give it a call.
We created guerilla OOH print and placed it in the mom-iest neighborhoods in NYC and partnered with mom influencers to share their struggles. Our film had a one time only broadcast appearance during The Bachelor which had our phones ringing off the hook.