Yoplait set up a hotline for all your unsolicited mom advice. Some of you have a lot to say!
We received over 10K calls in the first five days. And call times ran an average of 80 seconds.
Ads ran online and on social. We brought the campaign to the real world with tear away fliers, bumper stickers, and wild postings in NYC's mommiest neighborhoods.
Our t-shirts and onesies given to influencers were in high demand on social, so we increased the print run and started a sweepstakes to win one.
Art Directors: David Cole + Chena Stephenson
Copywriters: Shanie Trice + Nick Panayotopolous
CD: Tara Lawall
Director: Ian Reichenthal